MRI – Marketing Return On Investment
We work with clients to prioritize their marketing spend and the return on their investment. This begins and ends with building a marketing plan around a set of objectives and goals that are measurable across geographies and products. Our professional marketing consultants then define the right strategy and messages for their customers, and find the optimal mix of vehicles among today’s wide variety of media types.
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HVH Marketing Services Beliefs
At HVH Marketing Services we believe in the creation of marketing objectives and marketing goals as step one. All too often companies begin with strategy before objective leading to an ambiguous marketing campaign. We believe nothing is more disappointing than spending hard earned dollars on marketing and not knowing what end it is serving.
- Better MRI starts with better objectives. Our experienced marketing consultants will work to craft specific objectives and goals for each objective. Better marketing objectives, in turn, shape better goals and better MRI.
- Strategy – Not just a corporate buzz word. After establishing objectives and goals, our marketing consultants craft and implement a strategy that meets or exceeds the objectives and goals of your marketing. The comprehensive strategy includes
- Brand messaging – Is one of the most important determinants of MRI success. It is more important to be clear on the most effective messaging attributes for the given brand.
- Marketing-mix can be very complex in the ever changing digital world. HVH Marketing Services will craft your marketing mix to using various channels to reach your target audience.
- HVH Marketing Services will work with your business to decide on the correct budget to meet your objectives at the appropriate MRI.
- Tracking you MRI – Our marketing services will establish clearly defined goal measurement metrics that will measure the impact of your marketing campaign. Whether your are engaging in a direct marketing effort or building brand awareness, HVH marketing consultants will accurately measure and adjust to ensure your receive a positive and sustainable MRI.
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Meet Our People
Heath Hardin
President, Marketing Services
Heath Hardin has over fifteen years of internet marketing experience working with some of the top companies on the planet. He graduated with a Bachelor of Science in Marketing and Management from the University of North Florida in Jacksonville and received his MBA from the University of South Florida in Tampa. His diverse background includes working with the companies such as AAA, WellCare and the New York Yankees.
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Contact Us For A Free Consultation
Take advantage of our 1-2 day assessment – an efficient, low cost engagement that will provide immediate rewards. Our marketing consultants come to your business and assess your needs and supply you with a benefit analysis of our services. Using tools such as the Guide to Performance Improvements, we examine your business execution, from Goal Setting to Product and Services Delivery, to determine what has to change to improve Customer Satisfaction and Profitability. Your investment will be a few hours (you and key team members) of time, and access to critical data for fact finding and validation of high priority issues.
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